Last Updated: January 1, 2011
Since its founding in 2000 through 2009, BuffaloRunners did not allow any commercial advertising on the web site.
As of December 1, 2009, the web site began allowing a limited number of "relevant" advertising content in the hopes that
a few relevant ads may add value for the site's visitors.
"Relevant" means that advertisements are limited to events and businesses that pertain in some significant way to running, health and or fitness.
Currently, no zone-1 ad space is being offered. Zone-1 is defined here as the top of page "leaderboard" and or top
of page "banner" positions. All other page space may be considered for ad inclusion.
The total ad space allowed will be strictly limited to 50% or less of the total page display. Non-ad content must
always exceed or be no less than equal to the total ad-content, as measured by display space, on the totality
of the web site's pages.
Preference may be given to advertisers by subjective relevance to RUNNING, HEALTH and or FITNESS, and the vendor's
proximity to the area the BuffaloRunners web site is designed to serve, which is the greater Buffalo area in the
county of Erie, of the state of New York.
Ad restrictions and options:
Ads must only be for products, services or events that are in some major way relevant to RUNNING, HEALTH, and or FITNESS.
Any one vendor may place no more than three ads on any one page.
A vendor may purchase ad space on as many pages desired.
The minimum ad duration is one month or 30 days. Historically, we did not enforce this requirement, ever. Starting in August 2021 the minimum cost will be ONE MONTH or 30 Days. Beyond one month the cost is calculated on a daily basis, i.e. you may run an ad for one or more months plus any additional number of days without any cost penalty. But an ad running for only 1 week (or any length less than 30 days) will have to be billed as if it ran for one month.
Ads may be canceled for removal at any time.
Ads should comply with the Federal Trade Commission's guidelines for internet advertising.
Follow the link http://www.ftc.gov for more information. The guidelines, among other things, prohibits
adult content, profanity, false claims, misleading claims,
improper use of trademarks, mimicking another company's media, fake dropdowns, fake scrolling and false links.
Ads may be comprised of images and/or text, background colors or images permissible, animation permissible;
Ads may contain links to the vendor's website or information page(s). Vendor may provide ad material or ask for assistance with
simple ad creation.
Ads must be paid in advance. Make checks payable to BuffaloRunners.com.
Generally, there are no refunds, including for cancelled ads, except by mutual agreement. No refunds are anticipated for
"normal" shared webhost downtime, which is beyond the control of BuffaloRunners, unless said
downtime exceeds 24 contiguous hours, then refunds or future discounts, vendors choice, will be granted on a pro-rated basis.
Current ad costs can be found here: Advertise With Us
For additional information please contact us at:
BR-Webmaster@BuffaloRunners.com
